The most loved fragrances
Official retailer in France
United Kingdom
A British house founded in Manchester by the designer whose name it carries. Aaron Terence Hughes composes highly concentrated, bold perfumes, built for sillage and longevity. The range covers the whole spectrum, from fresh citrus to the deepest woods, gourmands and ouds, with signatures such as Legend, Supernova, Noir and Onyx. The house counts us among its official partners for France and Europe.
Discover the 67 perfumesRomania
A Romanian house launched in 2021 by an artist who paints and assembles every bottle by hand, using metal, leather, reclaimed wood or ceramic. His extraits draw on the rural and Orthodox memory of the country, from the recollection of Decembrie 89 to the sweet bread of Cozonac, and are signed either by him or by guest perfumers. Everything is made to order.
Discover the 13 perfumesGeorgia
Bidzina Kanchaveli is a Georgian artist who worked in film before devoting more than fifteen years to research on aromas. Based in Berlin, he turns abstract ideas into perfume: a color with White or Yellow, an emotion with Envy or Fear. Each bottle is sculpted by hand in concrete and extends the piece. Perfumery as personal expression, for anyone looking for rare compositions.
Discover the 6 perfumesThailand
A house founded in Thailand in 2018 by Dmitry Bortnikoff, an architect by training. In 2013 he co-founded the Feel-Oud distillery, and he distils much of his own oud and sandalwood oil. His extraits state 95 to 100% natural ingredients, from the darkest ouds such as Oud Monarch to lighter colognes. A distiller’s perfumery, for anyone looking for raw material.
Discover the 11 perfumesRomania
A Romanian house founded by Ștefan Răduț, Cæleste treats perfume as an ascent, somewhere between the sacred and the sensual. Its compositions are entrusted to established perfumers, among them Christian Carbonnel and Cristiano Canali, and take their names from the celestial orders: Guardian Angel, Archangels, Principalities. Unisex perfumes with floral facets, rose and jasmine, set on cedar and musk. The 3rd Order set brings all three together.
Discover the 5 perfumesChina
ChuJian translates Chinese landscapes and rituals into perfume extraits: the mountains, the imperial gardens, the tea ceremony. The house entrusts its compositions to well-known perfumers, Anne Flipo, Caroline Dumur, Maxime Exler, Mathilde Bijaoui and Ralf Schwieger, working around noble materials such as sandalwood, oolong tea, iris and ambergris. Twelve perfumes in all, among them Iris in Jiangnan and Oolong Rocking Green.
Discover the 12 perfumesChina
Cinojad is the house of Jaden, an independent Chinese perfumer, who founded it with his mother, May. It reworks the scholarly aesthetic of Chinese jade, and Jaden extracts some of his natural essences himself. His collection “Echoes of the Silk Road” follows the ancient route across five peoples of China, from the Kazakh grasslands of Yanqi to the tropical forests of the Dai. Five eaux de parfum, launched in 2025.
Discover the 5 perfumesGéorgie
House of Atropa grew out of Elisabeth Andrék’s passion for glass. A perfumer and glass artist of Georgian and Armenian descent, she cuts every bottle as a piece in the spirit of René Lalique, and the perfumes share the same taste for the strange: She is Cat, He is Fish, Mermaids Steal Ice Cream, or Crystal Herb with its truffle and cocoa accord. A house for anyone who likes to leave the beaten track.
Discover the 9 perfumesThailand
The name blends “Mysterious” with Nick, the first name of its founder and perfumer. This Thai house composes dense, textural perfumes around unusual accords: skin, marble, ashes, earth, tar. Two lines answer each other, the MysNyx eaux de parfum, abstract and animalic, and the Lone Wolf extraits, built on Thai ouds from Nakhon Si Thammarat and Trat, softer than those of the Gulf.
Discover the 9 perfumesSwitzerland
A Swiss house founded in 2020 by two childhood friends, Robin Dünner and Nico Mannino. Pernoire makes nothing but extrait de parfum, developed and produced in Switzerland with a single perfumer, Andreas Wilhelm. There are two ranges: Anima, concentrated at 25%, and Odus, at 30%, with a deliberate overdose of the key essences. In 2023, Mansa was a finalist at the Art and Olfaction Awards.
Discover the 14 perfumesThailand
Shaman Perfumery is the most ritual of the perfumer Tada Archawong’s houses. Each perfume is built around a single natural material, taken as the starting point: Bourbon vanilla, Bulgarian rose, sambac jasmine, myrrh. The compositions are spellbinding, sometimes spiritual, and look for the unexpected accord rather than the easy effect. For those who like a perfume to feel a little like a ceremony.
Discover the 5 perfumesItaly
An Italian house founded in Milan in 2023 by Daniele Muratori Caputo, Spiritica turns stories, often dark ones, into perfume. Leonarda revisits an Italian crime story from the 1930s, Mangomacumba a sacred night in the Tijuca forest above Rio, and Rosanostra a rose worked as an absolute. These are extraits concentrated at 35% and above, intense and narrative, fully at ease with their darker side.
Discover the 11 perfumesThailand
A Thai artisan house founded by the perfumer Tada Archawong, with a poetic hand often drawn to Japan. Every perfume starts from an image or a feeling: the dusk of Tasogare, the veiled moon of Oborotsuki, the softness of Lost in a Fluffy Nest. The collection divides between woods built on cedar and tobacco, florals around rose and jasmine, and gourmands with vanilla and amber.
Discover the 18 perfumesFrance
A French house founded by Jimmy Bodin, a self-taught perfumer and the nose behind Jousset Parfums. It carries on the Exclusive Blend R.A.W. collection, devoted to the rarest materials, including ouds produced in runs of only twenty bottles or so. Slow macerations, juices matured in hand-worked glass, artist’s bottles: a genuine apothecary spirit, which runs through Oud Post-Mortem and Tonkin Tonka 3.
Discover the 3 perfumesChina
An independent Chinese house founded in 2019 by Tianle Feng, a second-generation perfumer. Its name, 天乐, means “celestial music”. Every perfume starts from a lived moment: a lion waking in the Serengeti, a first embrace on the beach at Cannes, a poem by Su Shi. The writing brings rare materials from the Chinese tradition, borneol, castoreum, Chinese oud, to French haute perfumery. Gentle King was a finalist at the 2022 Art and Olfaction Awards.
Discover the 7 perfumesUnited Arab Emirates
A luxury perfume house born in Abu Dhabi, Widian brings together the olfactory tradition of the Middle East and the craft of French perfumery. Its compositions are rich and opulent, built on oud, amber, spices and precious flowers, and they leave a generous sillage. Sahara, Hili, Yasat and London show its different faces, from amber to woods, from floral to spice.
Discover the 14 perfumesChina
A young Chinese niche house, Zhufu puts East and West in conversation through accords that are easy to recognize. On the gourmand side, the pistachio of Pistachio Muse, the matcha of Triple Matcha, the espresso of Caffè Roma. On the tea and green side, the pu’er of Aged Pu-Er Tea, the bamboo of Nana, the conifers of Donglin Temple. Master, Throne and Poet, for their part, explore woods, oud and peppers.
Discover the 13 perfumesVerified reviews
4.82/5 · based on 287 reviews
Great fragrance and great site to buy from. I’m buying from America and the shipping is quick.
Wonderful scent profile.
Confiança profissional rápida na entrega
Fragrância moderna impactante incomum
What a beautiful fragrance
One of the best from ATH
Another masterpiece by ATH, this is fantastic
Дуже смачний, незвичний запах. Рекомендую! ☺️
This stuff is so amazing
Excellent, everything well packaged, fast delivery.
Very good! One of the best gourmand fragrances I've ever smelled, fast shipping, very well packaged, one of the best websites for perfumes with limited stock.
Great quality and service. Thank you
J’aime ce genre de fragrance, un peu mystérieuse. Au début je sens bien l’orange, plus que la bergamote, et après ça devient épicé safrané cuiré et élégant, presque doux. Sublime ✨
Love it. Aaron Terence is a Genius
The service at this shop is always impeccable. I always look forward to seeing what interesting perfumes they’ll find for me. It’s the most reliable shop in the world. I’d love to shop here again.
Choosing well
Three guides to enter niche perfumery: which olfactory family to start from, how to try a fragrance before buying it, and what really separates niche from designer perfume.
The guide to the eight olfactory families
Oriental, woody, fruity, floral, gourmand, fresh, green, spicy: what each olfactory family holds, what sets it apart, and how to use it to find your niche perfume.
ReadMaking the most of a 2 ml sample
How many wearings are in 2 ml, why you should never buy blind, and the complete method for testing a niche perfume on skin without getting it wrong.
ReadNiche perfume or designer perfume: what really separates them
Materials, concentration, batch size, distribution, signature: the five concrete differences between niche and designer perfumery, and the three things “niche” does not guarantee.
ReadNeed help?
Yes, we offer 2 ml samples on most of our perfumes. You will find them directly on each product page or on our dedicated samples page. It is the ideal way to explore several fragrances on your skin before falling for your favourite bottle.
A designer perfume (Dior, Chanel, YSL) is designed to please the greatest number and is mass-distributed in large retailers. A niche perfume is created by an independent perfumer with a unique artistic vision, premium ingredients and limited production. The result: bolder, more complex and more personal compositions. It is the ideal choice for those seeking a rare and distinctive perfume.
Yes! Our blog brings together several guides designed for beginners as well as enthusiasts: understanding a composition, choosing an olfactory family, making a perfume last on the skin or building your own sample selection. These guides are free and regularly updated.
A niche perfume is a fragrance created by independent houses or artisan perfumers, favouring ingredient quality and original compositions. Unlike mass-market perfumes, niche perfumes are produced in limited quantities and offer unique, refined scents. Buying one means choosing exclusivity and standing out with an olfactory signature of your own.
We select exclusively independent and rare houses, chosen with care for their creativity, authenticity and exacting standards. Each fragrance is a singular discovery, far from conventional perfumes. We currently work with Aaron Terence Hughes, Widian, Caeleste, Spiritica, Tada Parfumeur, Shaman Perfumery, Zhufu, House of Atropa, ChuJian, Unleashed Apothecary, MysNyx, Bidzina Kanchaveli, Cinojad, Pernoire, Voice From The Sky, Bortnikoff and Adi ale Van.
Yes, we ship our perfumes all over the world!
Each product page contains a detailed description and the main olfactory notes (top, heart, base) of the composition. If you are unsure, we recommend starting with our 2 ml samples to live the fragrances directly on your skin. You can also follow our perfume guides to find your ideal olfactory signature.
Our 2 ml samples let you experience a perfume directly on your skin before committing to a full bottle. They are available as a variant on each product page. You can find all our samples on a dedicated page to build your own discovery selection.
In mainland France, allow 2 to 5 business days after dispatch. For Europe, times vary between 5 and 10 business days. For international shipments (USA and others), allow 7 to 15 business days depending on the destination and customs formalities. Free shipping in France from €60, in Europe from €120, and from €300 for the rest of the world.
Absolutely. We are the official retailer of every house offered on Passion Parfum. Each perfume comes directly from our partner houses, guaranteeing total authenticity and impeccable quality. No counterfeits, no repackaged bottles.
For hygiene reasons, opened perfumes cannot be returned. However, if the product is damaged, does not match the order or has a defect, we will find a solution together. Contact us within 14 days of receipt.
Start with our 2 ml samples to test directly on your skin. You can also explore our olfactory families to narrow down what suits you. And do not hesitate to contact us. We love to advise!
Cannot find the answer to your question?Contact us
Niche Perfume Boutique
Passion Parfum is a French online niche perfume boutique, born from a passion for fragrances that break from the crowd. Our role is not simply to sell perfume: it is to bring to France creators whose artistic vision deserves a dedicated stage, and to guide you toward the olfactory signature that suits you.
We are the official retailer in France for Aaron Terence Hughes, Widian, Caeleste, Spiritica, Tada Parfumeur, Shaman Perfumery, Zhufu, House of Atropa, ChuJian, Unleashed Apothecary, MysNyx, Bidzina Kanchaveli, Cinojad, Pernoire, Voice From The Sky, Bortnikoff and Adi ale Van. Each house is chosen for the rigor of its composition, the integrity of its raw materials and the distinctiveness of its signature : never for fame. Behind every bottle, a composition crafted as a work of art, not a mass-market product.
We ship across France, the European Union and worldwide. Every order ships from our own stock with complimentary 2 ml samples: the best way to live a fragrance on your skin before choosing a full bottle. And if you are new to niche perfume, our olfactory guides accompany you at every step.
