10/6

10/6, Extrait de Parfum

50 / 10 / 2 ml, Woody gourmand

by Aaron Terence Hughes

Fragrance Notes

• Top · Wood mushroom
• Heart · Victoria sponge, marzipan, macarons, crème pâtissière, white chocolate
• Base · Mystic woods

The spirit of the perfume

10/6 stands for the ten shillings and sixpence written on the card tucked into the band of the Mad Hatter's hat. A Victorian price tag that became one of the most recognizable details in English literature, and the starting point for a perfume built on a fully embraced eccentricity.

Aaron Terence Hughes turns it into an olfactory descent down the rabbit hole: the sugar, the disorder and the gentle madness of a tea party that never ends. A joyful, slightly unreasonable patisserie gourmand that makes no attempt to resemble anything else.

The olfactory journey

Opening

The opening is bright and luminous. Vanilla and almond catch the light at once, carried by a wood mushroom facet that shifts the perspective and keeps the sugar from settling into the ordinary.

Heart

The heart sets the tea table: Victoria sponge, macarons, crème pâtissière and white chocolate, with amber as the pivot and marzipan holding it all together. The result stays clean and legible, never cloying, with the irresistible gourmand quality that is the house's signature.

Base and sillage

The base rests on beautiful mystic woods that give the patisserie depth and staying power. An extrait at 35% concentration, noticed, sweet, with a velvety, generous quality that makes it impossible to ignore.

Product details

• Brand: Aaron Terence Hughes
• Concentration: Extrait de Parfum 35%
• Size: 50 ml, 10 ml, 2 ml
• Olfactive family: Woody gourmand
• Style: Unisex, original, offbeat
• Season: Fall and winter
• Release: August 21, 2026

Ten shillings and sixpence. The price of a hat, and of a never-ending tea party.

Who is it for?

For those who love frank, unapologetic patisserie gourmands, and who would rather be asked what they are wearing than go unnoticed. Wear it from fall into the depths of winter, by day or by night, on bare skin or on clothing to extend the sillage.