A contemporary Chinese house in dialogue between the millennia-old heritage of oriental incense and international creative perfumery. Each Zhufu composition is conceived as an olfactory blessing — a wish for prosperity, longevity or harmony addressed to the one who wears it.
13 creations available
Zhufu — 祝福 — means « blessing » in Mandarin. Each perfume is conceived as an olfactory wish: prosperity, longevity, harmony, inner serenity.
The house draws on the millennia-old tradition of Chinese incense and oriental pharmacopoeia — rare teas, precious woods, lotus flowers, sacred resins — to compose fragrances in dialogue with contemporary European perfumery.
Yin and yang, earth and sky, ancient and modern: Zhufu reconciles opposites in accords of perfect coherence, conceived as olfactory talismans carrying a benevolent intention.
Each Zhufu collection explores a facet of Chinese olfactory culture.
The most serene collection — rare teas, lotus flowers, bamboo — fragrances that evoke contemplation and inner peace.
The deepest collection — imperial inks, precious woods, resins — a tribute to Chinese calligraphy and scholarship.
The most luminous collection — peonies, osmanthus, night-blooming jasmine — fragrances that celebrate the delicacy of the imperial gardens.
A selection of raw materials drawn from the Chinese olfactory tradition, worked with the rigour of French perfumery.
Precious wood from centuries-old trees, distilled using traditional techniques. An animalic, balsamic and deep signature that gives Zhufu compositions an inimitable base.
Fermented tea with earthy, woody notes, prized for its roundness and depth. It lends the perfumes a meditative quality, between precious humus and damp bark.
Sacred resins burned for centuries in Himalayan monasteries. Smoky, ambery, slightly balsamic notes evoking morning meditations and stone gardens.
Emblematic flower of Buddhism and Taoism, with an aqueous, delicately powdery floral note. A symbol of purity rising from the mud, the lotus embodies discreet elegance.
A small golden flower scented with apricot, leather and tea. Harvested for only three weeks a year, it is one of the rarest and most precious ingredients in the oriental palette.
The sacred wood par excellence, with a milky, creamy, velvety scent. A cornerstone of oriental compositions, it wraps every accord in a meditative, sensual warmth.
Zhufu stands out for its unique fusion of the Asian olfactory tradition and European perfumery, creating an East-West dialogue in every composition. The house uses rare ingredients from the Chinese pharmacopoeia — Hainan oud, aged teas, Buddha incense — reinterpreted with a contemporary sensibility.
Zhufu, 祝福 in Chinese characters, literally means « blessing » in Mandarin. The term evokes a benevolent wish: prosperity, longevity, happiness, inner harmony. Each perfume is conceived as an olfactory talisman carrying a positive intention for the one who wears it.
For a first approach, we recommend the Way of Tea collection, which offers the house's most accessible and serene expression (rare teas, lotus, bamboo). For a deeper discovery, the Way of Ink (oud, sandalwood, resins) is ideal. The 2ml samples let you explore several ways before choosing a full bottle.
Yes, all Zhufu perfumes available at Passion Parfum come in a 2ml sample format. It is the ideal way to test the fragrance on skin for several days before committing to a full bottle. Find all samples on our dedicated page.
Passion Parfum is the official Zhufu retailer in France. The full range is available on passion-parfum.com, shipped directly from our French stock. No intermediaries, guaranteed authenticity, free 2ml samples from €60 of purchase.
Zhufu perfumes, mostly formulated as Extrait de Parfum or Eau de Parfum, offer an average longevity of 8 to 12 hours on skin, with a moderate to intense sillage depending on the composition. The base notes — oud, sandalwood, resins, amber — remain perceptible for several days on clothing and linen.
The Zhufu palette rests on six emblematic ingredients: Hainan oud, aged teas from Yunnan, Buddha incense from Tibet, sacred lotus, osmanthus from Guilin and Mysore sandalwood. Each is sourced directly from traditional producers.
Yes, the Zhufu house works exclusively with high-quality raw materials of plant or synthetic origin, without animal testing. Almost the entire range is certified vegan and cruelty-free.
Zhufu perfumes sit in the premium niche segment. 50ml bottles generally start at around €180 and can reach €280 for the rarest compositions (authentic oud, limited-harvest ingredients). The 2ml samples are accessible from just a few euros to discover the house.
Passion Parfum delivers Zhufu to mainland France in 2 to 5 working days, to Europe in 5 to 10 days, internationally in 7-15 days. Free shipping in France from €60, in Europe from €120. All our shipments are dangerous-goods accredited for the transport of alcohol-based perfumes.
Zhufu compositions are rich and evolving — they reveal themselves over several hours. We recommend starting with a 2ml sample to live with the perfume on skin for 2 to 3 days before choosing a full bottle.
Each Zhufu collection tells a story. The Way of Tea is serene and luminous, the Way of Ink is deep and meditative, the Way of Flowers is radiant and feminine. Choose according to your mood or the time of year.
Zhufu perfumes, in their richness, are particularly suited to the cooler seasons (autumn, winter) and to moments of introspection. The floral compositions of the Way of Flowers, however, adapt to every season.
If Zhufu wins you over, also discover Tada Parfumeur (contemporary Japanese perfumery), Spiritica (esoteric perfumery), or House of Atropa (British author perfumery).
