{"title":"Arnué Parfums","description":"\u003cdiv class=\"pp-collection-arnue\"\u003e\n\n\u003cdiv class=\"pp-collection-hero\"\u003e\n  \u003cdiv class=\"pp-collection-logo\"\u003e\n    \u003cimg src=\"https:\/\/static.wixstatic.com\/media\/757373_1102458c3f5d4c3488a998c812669a69~mv2.png\" alt=\"Arnué Parfums Logo\" style=\"max-width:140px;height:auto;display:block;margin:0 auto 1.5rem;filter:invert(1);\"\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"pp-eyebrow\" style=\"text-align:center;letter-spacing:0.32em;text-transform:uppercase;font-size:0.62rem;color:#C9A96E;margin-bottom:1rem;\"\u003e● ARTISANAL HOUSE — VIETNAM — SINCE 2024\u003c\/div\u003e\n  \u003ch2 style=\"text-align:center;font-family:'Cormorant Garamond',serif;font-style:italic;font-size:1.8rem;line-height:1.4;max-width:680px;margin:0 auto 1rem;color:#fff;\"\u003e\"We don't scent the body to hide it. We scent the soul to unfold it.\"\u003c\/h2\u003e\n  \u003cp style=\"text-align:center;color:rgba(255,255,255,.7);font-style:italic;margin-bottom:2rem;\"\u003e— Arnué.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"pp-collection-intro\" style=\"max-width:760px;margin:2rem auto;line-height:1.8;color:rgba(255,255,255,.85);\"\u003e\n  \u003ch3 style=\"font-family:'Cormorant Garamond',serif;font-size:1.4rem;color:#C9A96E;margin-top:2rem;\"\u003eOrigin\u003c\/h3\u003e\n  \u003cp\u003e\"Nue\" means naked. \u003cstrong\u003e\"Arnué\"\u003c\/strong\u003e is the art of perfume that melts on the skin. This Vietnamese house distills raw emotion into olfactory art. Each bottle is designed to merge with the skin, evoke sincere memories, and become a memorable part of your story.\u003c\/p\u003e\n\n  \u003ch3 style=\"font-family:'Cormorant Garamond',serif;font-size:1.4rem;color:#C9A96E;margin-top:2rem;\"\u003eVision\u003c\/h3\u003e\n  \u003cp\u003eIn an age of noise and disconnection, Arnué offers a quiet path back to oneself through the intimate ritual of perfume. An artisanal house creating \u003cstrong\u003epremium and genderless\u003c\/strong\u003e fragrances. A philosophy of \u003cem\u003equiet luxury\u003c\/em\u003e that expresses exclusivity through the pure, essential truth of the fragrance itself.\u003c\/p\u003e\n\n  \u003ch3 style=\"font-family:'Cormorant Garamond',serif;font-size:1.4rem;color:#C9A96E;margin-top:2rem;\"\u003eOur Story\u003c\/h3\u003e\n  \u003cp\u003eOur story began with a love of enduring beauty. We have always been fascinated by the nuance of skin — caring for it is a ritual both modest and profound. Along the way, we found beauty not in perfection, but in the honest texture of being human. We realized that the traits we so often rush to hide are in fact what makes us undeniably unique.\u003c\/p\u003e\n  \u003cp\u003eThere is a liberation in dropping the polished ideal to simply \u003cem\u003ebe\u003c\/em\u003e. Embracing this authenticity — with all its little quirks — is the purest form of self-love. In seeking a way to honor this truth, we found our voice in perfumery — an ode to the \u003cem\u003enaked self\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"pp-collection-team\" style=\"max-width:760px;margin:3rem auto;padding:2rem 0;border-top:1px solid rgba(201,169,110,.15);border-bottom:1px solid rgba(201,169,110,.15);\"\u003e\n  \u003ch3 style=\"font-family:'Cormorant Garamond',serif;font-size:1.6rem;color:#C9A96E;text-align:center;margin-bottom:2rem;\"\u003eThe Arnué Team\u003c\/h3\u003e\n  \u003cdiv class=\"pp-team-grid\" style=\"display:grid;grid-template-columns:1fr;gap:1.5rem;color:rgba(255,255,255,.85);line-height:1.7;\"\u003e\n    \u003cdiv class=\"pp-team-member\"\u003e\n      \u003ch4 style=\"color:#fff;font-family:'Cormorant Garamond',serif;font-size:1.15rem;margin-bottom:.3rem;\"\u003eMr. Sy Truong\u003c\/h4\u003e\n      \u003cp style=\"color:#C9A96E;font-size:0.85rem;text-transform:uppercase;letter-spacing:.2em;margin-bottom:.5rem;\"\u003eArt Director \u0026 Chief Perfumer\u003c\/p\u003e\n      \u003cp\u003e\u003cstrong\u003e2024 Art \u0026amp; Olfaction Awards Laureate (Artisan category).\u003c\/strong\u003e Currently leads numerous international olfactory projects; signs and defines the olfactory style and products of Arnué.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pp-team-member\"\u003e\n      \u003ch4 style=\"color:#fff;font-family:'Cormorant Garamond',serif;font-size:1.15rem;margin-bottom:.3rem;\"\u003eMs. Nhi Lam\u003c\/h4\u003e\n      \u003cp style=\"color:#C9A96E;font-size:0.85rem;text-transform:uppercase;letter-spacing:.2em;margin-bottom:.5rem;\"\u003eFounder \u0026 Managing Partner\u003c\/p\u003e\n      \u003cp\u003e20 years of experience in finance and accounting at international companies; over 10 years in investment and startups. Establishes Arnué's economic foundations and strategic direction.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pp-team-member\"\u003e\n      \u003ch4 style=\"color:#fff;font-family:'Cormorant Garamond',serif;font-size:1.15rem;margin-bottom:.3rem;\"\u003eMs. Thuy Pham\u003c\/h4\u003e\n      \u003cp style=\"color:#C9A96E;font-size:0.85rem;text-transform:uppercase;letter-spacing:.2em;margin-bottom:.5rem;\"\u003eFounder \u0026 Executive Manager\u003c\/p\u003e\n      \u003cp\u003eDesigner and architect for 20 years. Architecture engineering degree from \u003cstrong\u003eFH Stuttgart\u003c\/strong\u003e (Germany). Inspired by the raw elegance of floral landscapes, she designs products that evoke deep, sincere connections.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pp-team-member\"\u003e\n      \u003ch4 style=\"color:#fff;font-family:'Cormorant Garamond',serif;font-size:1.15rem;margin-bottom:.3rem;\"\u003eMr. Vinh Doan\u003c\/h4\u003e\n      \u003cp style=\"color:#C9A96E;font-size:0.85rem;text-transform:uppercase;letter-spacing:.2em;margin-bottom:.5rem;\"\u003eCo-founder \u0026 Inhouse Perfumer\u003c\/p\u003e\n      \u003cp\u003eArchitect with over 10 years of experience in hospitality design, passionate about exploring perfume as a spatial dimension. Combines structural thinking and storytelling to add cultural depth to the product experience.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pp-team-member\"\u003e\n      \u003ch4 style=\"color:#fff;font-family:'Cormorant Garamond',serif;font-size:1.15rem;margin-bottom:.3rem;\"\u003eMr. Huy Lo\u003c\/h4\u003e\n      \u003cp style=\"color:#C9A96E;font-size:0.85rem;text-transform:uppercase;letter-spacing:.2em;margin-bottom:.5rem;\"\u003eInhouse Perfumer\u003c\/p\u003e\n      \u003cp\u003eFirst prize in a national perfumery competition. Ensures technical perfection in the laboratory and the refinement of every olfactory note.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pp-team-member\"\u003e\n      \u003ch4 style=\"color:#fff;font-family:'Cormorant Garamond',serif;font-size:1.15rem;margin-bottom:.3rem;\"\u003eMs. Huong Vu\u003c\/h4\u003e\n      \u003cp style=\"color:#C9A96E;font-size:0.85rem;text-transform:uppercase;letter-spacing:.2em;margin-bottom:.5rem;\"\u003eHead of Design\u003c\/p\u003e\n      \u003cp\u003eDesign manager at a professional interior design studio, experienced with renowned brands. Ensures Arnué's spatial and product aesthetics remain sophisticated and coherent.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pp-team-member\"\u003e\n      \u003ch4 style=\"color:#fff;font-family:'Cormorant Garamond',serif;font-size:1.15rem;margin-bottom:.3rem;\"\u003eMr. Khoa Dang\u003c\/h4\u003e\n      \u003cp style=\"color:#C9A96E;font-size:0.85rem;text-transform:uppercase;letter-spacing:.2em;margin-bottom:.5rem;\"\u003eSenior Visual Designer\u003c\/p\u003e\n      \u003cp\u003eFirst prize in museum and exhibition space design competitions. Expert in visual storytelling and creating spatial depth. Builds the imagery that brings the brand identity to life.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"pp-collection-philosophy\" style=\"max-width:760px;margin:3rem auto 2rem;text-align:center;color:rgba(255,255,255,.85);line-height:1.8;\"\u003e\n  \u003ch3 style=\"font-family:'Cormorant Garamond',serif;font-size:1.6rem;color:#C9A96E;margin-bottom:1.5rem;\"\u003eSix Fragrances, Six States of the Soul\u003c\/h3\u003e\n  \u003cp\u003eEach Arnué bottle tells an intimate dialogue, an emotion at skin's surface, a moment of truth. Between architecture, olfactory memory and quiet luxury, Arnué offers haute couture perfumery that celebrates imperfection, emotional nudity, and authenticity.\u003c\/p\u003e\n  \u003cp style=\"margin-top:1.5rem;font-style:italic;color:#C9A96E;\"\u003eDiscover the full collection below.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/3255\/1492\/collections\/757373_accebd60720842e28082535e62a1597a_mv2.jpg?v=1777376577","url":"https:\/\/passion-parfum.com\/en\/collections\/arnue-parfums.oembed","provider":"Passion Parfum Project","version":"1.0","type":"link"}